Senior Paid Media Buyer
I turn ad spend
into revenue you can trace.
9+ years planning and running Search, Social, and Programmatic campaigns for SaaS, fintech, banking and ecommerce brands across the US, UK, Singapore and Malaysia.
Track record
Numbers I'm happy to defend in a QBR.
Every figure below comes straight from the platform reporting — no vanity metrics, no rounding up.
Quarterly revenue generated for a single SaaS client from paid search & display
Average ROAS across 131 live Meta campaigns for a health & wellness brand
CPA reduction in 3 months for a coaching & education client
Blended ROI across Google, Bing & Facebook for an ecommerce account
Enterprise lead closed in month two of a B2B campaign launch
Qualified LinkedIn leads generated in two weeks on a sub-£600 budget
Selected work
Real dashboards. Real budgets. Real results.
A handful of campaigns pulled straight from platform reporting — Google Ads, Meta, and LinkedIn.
$1.17M in quarterly revenue for a SaaS company
Managed a $1.5M quarterly budget for Grasshopper, a GoTo brand, across search, display and retargeting. Rebuilt the campaign structure around buyer stage and tightened conversion tracking to connect spend directly to trial-to-paid revenue.
53x ROAS for a health products brand
Ran a full-funnel Meta structure — top-of-funnel prospecting, interest-based expansion and layered retargeting — across 131 live campaigns, holding an average 53x return on ad spend for the month.
$1.03M net revenue for a DTC confectionery brand
Shifted a direct-to-consumer account from a revenue-only view to a profit-first one — tracking net margin and MER alongside ROAS — which lifted net profit 8.23% in 90 days without increasing spend.
34x ROAS for a face-care brand on Google Ads
Rebuilt account structure around Demand Gen for competitor & win-back audiences plus PMax for smart shopping, turning a lean monthly budget into $1.17M in tracked conversion value.
Lead generation & awareness for a Singapore bank (DBS)
Ran always-on search across brand, loans and digital-account products for DBS in the competitive Singapore market — balancing broad awareness reach with cost-efficient, compliant lead capture.
$125K in conversion value for a health supplement brand
Restructured Search and Shopping for Mak Fitness around a $3.81 target cost per result, growing conversion value to $125K over a 90-day stretch while keeping CPCs stable.
28 qualified leads in two weeks on LinkedIn
Tested a GIF creative against a static unit targeting job titles and skills for a niche recruiting audience — the GIF variant alone drove 20 of the 28 total conversions.
More brands & campaigns
A broader slice of the portfolio.
50% ROAS improvement, month over month
Average purchase ROAS across 670 live campaigns climbed from 4.29 to 6.47 in a single month through bid-strategy and audience cleanup.
Increased ROI on Facebook & Google for Vivopak
Layered retargeting and interest-prospecting on Meta alongside Shopping Performance Max to lift purchase ROAS across every campaign tier.
50% sales growth in 6 months for Animas Coaching School
Refined audience targeting and messaging for a high-ticket, long sales-cycle offer, improving CPA 43% from May to August.
Google Ads launch for cord, a hiring platform
Built out Smart, Search and Display campaigns from zero, taking cost-per-conversion from unproven to under $1 in eight weeks.
Capterra & review-site ads for EvaluAgent
Managed category placements across Capterra, GetApp and Software Advice to keep a steady stream of qualified demo requests.
LinkedIn Sales Navigator campaign, US/CAN & Europe
Ran parallel brand and generic campaigns across two regions, tracking optimization score and cost-per-conversion by market.
Tools & platforms
Everything I use to plan, launch and prove it worked.
Google Ads
Microsoft Advertising
Meta & Social
Programmatic
Analytics & Reporting
Ways of working
Experience
Nine years, one focus: paid media that pays for itself.
Senior Paid Media Buyer
98 Buck SocialLed paid media across B2B, SaaS and Fintech clients, including an 11x ROAS ecommerce account and a $50K B2B lead closed in month two. Managed Search & Programmatic end to end.
Paid Media Senior Executive
GrowthOpsManaged Search & Programmatic campaigns for Telecom Malaysia and major banks including UOB and RHB, driving brand visibility and customer acquisition in the Malaysian and Singaporean markets.
Senior Paid Search Specialist
Alley GroupOwned a $1.5M quarterly budget for Grasshopper and other GoTo accounts, blending paid search, display, social and retargeting into one scalable, buyer-stage-driven strategy.
Advertising Manager
Animas Center For CoachingGrew marketing-qualified leads for a high-ticket coaching program, cutting CPA 43% over three months through sharper targeting and buyer-stage messaging.
Sales and Marketing Manager
RXP Services LTDOwned lead-generation strategy and project workflow across marketing initiatives, including SEO coordination and weekly KPI reporting.
Senior Project Manager
Guaranteed PPCDirected project workflow for paid media campaigns across multiple client accounts, from planning through launch and ongoing optimization.
Client Success Manager
Earn More Do LessOptimized marketing automation and lead-nurturing across email, content and social, and built closed-loop analytics with sales to track campaigns through to customers.
About
Hi, I'm Katrina.
I'm a senior paid media buyer based in the Philippines, working with SaaS, fintech, banking and ecommerce brands across the US, UK, Singapore and Malaysia. Over the past 9+ years I've managed budgets from $1.5M a quarter down to lean startup spend — and I care about the same thing at every size: turning ad spend into revenue the client can actually trace back to a campaign.
I run full end-to-end paid media strategy — planning, build, tracking and optimization — and I'd rather show up to a QBR with clean numbers than a good excuse. Outside of live accounts, I keep a close eye on what's changing across Google, Meta and LinkedIn so strategy never lags the platforms.
Full-funnel ownership
Strategy, build and optimization end to end — no hand-offs, no dropped context between planning and execution.
Tracking before scaling
Clean GA4 and Tag Manager setup comes before a dollar of spend increase — so every optimization is based on real signal.
Honest, regular reporting
Weekly performance reviews tied to business outcomes, not just platform metrics — good news and bad news, on schedule.
Let's work together
Got a paid media budget that should be working harder?
Open to full-time paid media roles and freelance engagements — Search, Social, Programmatic and LinkedIn.
katpfeliciano@gmail.com